About
The story
About My Apricity
My Apricity is inspired by the meaning of apricity; the warmth of the sun in winter. More than a name, it represents the feeling we hope every customer experiences when they discover our brand: warmth, joy, confidence, and a sense of belonging.
Rooted in the beauty of island living, My Apricity creates feminine resortwear designed for women who appreciate effortless elegance. Our collections are inspired by sun-drenched escapes, coastal adventures, and the relaxed luxury of tropical destinations.
We believe clothing should be more than something you wear. Every piece is thoughtfully designed with purpose, featuring unique silhouettes, intricate embroidery, and carefully considered details that set us apart from mass-market fashion. Rather than following fast-changing trends, we focus on creating timeless pieces that are distinctive, versatile, and made to last.
At My Apricity, quality and craftsmanship are at the heart of everything we do. Each design is carefully curated to balance comfort with sophistication, allowing women to transition effortlessly from a beachside morning to a sunset dinner, or from a holiday getaway to everyday moments.
Our mission is simple: to create clothing that helps women feel like the best version of themselves. We want every woman who wears My Apricity to feel confident, radiant, and beautifully feminine, not because of the clothes alone, but because of how they make her feel.
At My Apricity, we don’t simply create outfits, we create pieces that tell a story, celebrate individuality, and capture the warmth of the sun wherever life takes you.
The begining
The concept was elegantly straightforward: to present exquisite clothing within inspirational environments, accompanied by unparalleled service.
Innove Couture marked its inception with the opening of its inaugural boutique at Centrall Centre, a distinguished shopping mall located in New York.
Opening our doors to more and more clients, we go national with Innove Couture boutiques across New York.Â
Innove Couture around the world — we launch international shipping, opening to markets outside of the United States of America.Â
Several decades late
Boasting a network of stores spanning North America and a robust global eCommerce platform, Innove remains dedicated to bringing everyday luxury to communities near and far.Â
